The Best Promotional Solution For Hospitals

The Best Promotional Solution For Hospitals

USA: 80% of private hospitals belong to medical groups


USA is one of the countries which own the biggest scale of private hospitals. Due to the medical expense control, many medical group majors have emerged continually in US. For instance, HCA, the largest hospital group around the world, owns 164 hospitals, 106 independent surgical centers with the income exceeds 32 billions. More than 80% of the private hospitals are subjected to medical groups.

The statistics indicates public hospitals account for 15% of the total hospitals across America. Private hospitals account for 85%. The non-profit private hospitals account for 69% while the profitable ones account for 16%. In the number of people served. The crowds whom American public hospitals provide the medical security service for make up 27% of the population across America while the medical security service provided by private hospitals covers 58% of the population across America.

Presently the hospitals which own the biggest scale, the best facilities, the highest medical level are all private and profitable throughout America. The profitable hospitals are mainly medium-sized chain ones which cover various areas with centralized management.

In management, both American public hospitals and private hospitals implement dean responsibility system. The running of human finance and material resources are in high degree of autonomy. The administrative organizations of hospitals are highly simple and efficient. The administrative staff have several post simultaneously. Hereinto, American private hospitals have an employment system to their staff expect for the physicians, managing by contracts. Physicians are freelancers, not subject to any hospitals. But they can get the entering privilege from different hospitals, doing their jobs at multiple places.


Japan: Private hospitals constitute groups. Private Clinics dominate.


Most of Japanese hospitals are private. There are 9 000 hospitals in total while only 1800 public ones. Clinics are more, more than 98 000 clinics, near to 68 000 dental clinics, are mostly individual-owned.

In the past, Japan also had the phenomenon of difficulty getting medical service because all the patients crowded into major public hospitals. But for now it’s been a common sense for most of Japanese to see a doctor in clinic beforehand when getting ill. In 1994, Japanese government modified the Medical Care Act, promulgating a system which shunts the patients from major hospitals to small clinics. It prescribed on principle if a patient who went to major hospital to see the doctor directly without the letter of introduction from the clinic’s doctor had to pay a certain fee, even would be rejected by the hospital. After this system came out, the phenomenon of being overcrowded in major hospitals had thoroughly changed.

In Japanese public hospitals, health care providers take rated salary paid by the government. But 80 percent of public hospitals are in the loss status while the hospitalization condition and the quality of service, level are prevalently better which can be able to provide the good-quality individualized service for patients. So they are pretty favorable among the patients, especially the upscale patients. At least 20 percent of them would choose go to private hospitals. In recent years, private hospitals implement grouping to make profits and lower the costs. Many private hospitals constitute a group which carries out the uniform purchase of medicine and instruments, setting up the uniform personnel management center, inspection center. Branch hospitals share the information each other, lowering the costs.

In addition, in the streets of Japanese residential areas, there are various specialized private clinics such as ophthalmology, orthopedics, dermatology, and gastroenterology. They are generally in small scale. Some of them are consists of three people: One doctor and two nurses. The doctor is in charge of seeing the patients and the nurses for registration, dispensing medicines, giving injections and cleaning. The doctors who are qualified to open clinics have to have the doctor’s degree in medicine. Besides seeing patients in clinics, those doctors go to work in major hospitals for one two days per week, or go to have classes in medicine college. At that time the clinics are closed. The workdays of small clinics are generally 4 days, or 5 days.

There are no pharmacies for various major public and private hospitals of Japan. Their patients have to buy drugs from the vicinity by taking the doctors’ prescription while small clinics have pharmacies conversely because these are specialized organizations. Surely they are all just specialized common drugs.


Germany: Hospitals went through massive privatizations twice


Private hospitals account for 70% of all the hospitals in Germany. No matter public hospitals or private ones, not all the economic resource of theirs come from patients. It’s mainly from capital investments of state government and insurance companies. Compared with public hospitals, the private ones in Germany get few funds from government. But private hospitals don’t need pay taxes while the public ones have to pay according to the law. Otherwise, the profit uses of private hospitals are not limited while those of public ones are strictly limited.

German community hospitals are basically private clinics. The layout of how many hospitals, what kinds of clinics is calculated according to the region area, population humidity of every city, every community and every place. It is scientifically strictly examined and approved without any more provisions.

What’s more, those open private clinics are all famous doctors who have to have some certain qualification in major hospitals. That is to say, they are asked to have some levels and age limits. Thus they don’t open clinics by themselves until they have the experience of working in major hospitals for years and have public praise. The medical students have to receive 6-year education, pass 4 important examinations to get the bachelor degree certificate. After graduation, there’s also a 5-year duration before they become general practitioners which guarantees the qualification. After the good command of multiple skills about making diagnoses and give treatments of basic diseases, community directed services, giving residents health education, elementary health care administration. They can’t open the business in communities before they get the certification of qualification.

The change of payment methods of medical insurance pushed forward Germany into the wave of privatization. In 1993, The payment methods of medical insurance changed from post-payment to pre-payment. Private hospitals had an greater competitive advantage due to its higher efficiency.

Industry analysts see, the change of medical insurance payment methods promoted the first massive privatization of German hospitals. The first privatization happened in East Germany which featured small hospitals (the number of sickbeds was less than 500 pieces). Because it was hard to the local governments to run and maintain the hospitals, lots of public hospitals were sold to private investors. From 1992 to 2000, the proportion of public hospitals scaled down from 45% to 38% while the private hospitals scaled up from 15% to 22%. In 2000, German government announced it explored DRGs payment by referring to Australia, which propelled the second the massive privatization of German hospitals. The range of privatization of this time extended to the whole of Germany. Major public hospitals, even teaching hospitals were all privatized. From 2000 to 2010, The public hospitals scaled down from 38% to 31%. Private hospitals scaled up from 22% to 33%.


Australia: Foreigners also can invest hospitals


Australia is a high-welfare country in which citizens can enjoy the basic and free medical service. The cardholders can get a series of free services in any community clinics and public hospitals cross the country.

Australian medical institutions divide into 3 kinds: The first is private clinics for the diagnoses and treatments of general diseases. The second is specialized clinics such as dental clinics, ophthalmic clinics etc which are run by individuals. The third are public and private hospitals for the diagnoses and treatments of the patients in hospitals which are the very heart of Australian medical care system. It plays a role of funds raising funds and providing medical health care service.

In recent years, Australian public hospitals are overcrowded, groaning under the burden of patients. Then more and more people choose private hospitals or private doctors for the diagnoses and treatments. Definitely the charges of private hospitals or doctors are generally higher than public ones. But the government approved the so-called medical security plan, making up for the expenditure of private medical service at a certain rate. Individuals only have to pay the gap between the medical treatment expense and the medical compensation. If you already bought the commercial medical insurance, then it also can help undertake another part of expense again.

Otherwise, Australia takes the medical service as a common industry. Anyone including foreigners can invest hospitals, no threshold difference at all. Also there’s no need to examine and approve small projects except for the new-built projects whose total investment amount exceeds 1 000 Australian dollars or the bought stocks exceeds 5 000 Australian Dollars that would need to be examined and approved by federal government. So, lots of private hospitals were invested by foreign merchants. Due to the great lack of medical staff, Australia encouraged foreign doctors and nurses go to work in Australia. But they have to go through the strict examination, authentication and registration if they want to get the medical employment qualification in Australia.


India: encourage private capitals participate hospitals


The total sanitary condition of India is not ideal, but its medical level come out in front not only among developing countries, but also has a good reputation on international medicine. Indian government has been positively encouraging social capitals to participate medical health care industry. For instance, in 1983 Indian government launched National Sanitary Policies, explicitly offered to increase the hospital supplies by developing private hospitals. And a series of more support polices was presented after 1990. As the data indicates, in 7300 Indian hospitals of 1992, 1300 are private ones which account for 18%. In 2005, it rose up to 66%. In 2010, private hospitals made up / constituted 78%.

In order to encourage private hospitals undertake a certain social responsibility, Indian government continued to offer the policies such as providing cheap lands, encouraging foreign merchants to invest, leading private insurances into, promoting the import of medical apparatuses, opening medical traveling, cutting hospitals’ taxes. For instance, the government provided 15 hectares of lands to Apollo hospital and held 26% of the stocks. And Apollo hospital provides 200 pieces of free sickbeds, free diagnoses, free to use operating rooms, free foods, free medication / dosage.

Because lots of doctors in Indian private hospitals have senior qualification certificates conferred by famous western medical colleges and schools, also comparatively cheaper on price, which attracts lots of patients from western countries.

At the meantime, a series of pharmaceutical enterprises came into hospital industry, which is a remarkable characteristic of the development of Indian private hospitals. As the researched and reported by Guo Tai Jun An, since 1990, a lot of pharmaceutical enterprises rushed into the hospital market, especially those who have advantages on resource and channel.


UK: Private hospitals orientate high-end.                   


UK implements the most typical system mode of medical welfare state for all the people. The service of public medical system covers 99% of the people. Medical consumption accounts for 80% of the total amount of national medical consumption. The British public hospitals prevail pretty much, but the private hospitals orientate the service to high-end consumptive population whose medical consumption constitutes 15% approximately of the whole amount of national medical consumption.

British government gives a strong support to private hospitals. It encourages private capitals invest hospital building, specially set up the investment project of private funds – PFI. The government prescribes explicitly, any medical organizations including private hospitals which undertake the basic medical security task for British citizens, especially reduce the stress of public hospitals, split-flow patients and shorten the pre-appointment and treatment time are qualified to enjoy the policies of tax-cutting or paying a lower tax according to the nature of service. For the patients received from public hospitals, the NHS foundation of government will pay all the expense.

Additionally, British government allows private hospitals to charge, employ doctors on their own. Private hospitals can make their charging criteria according to the risk degrees and service demands of patients. The government also allows public hospitals to do part-time jobs in private hospitals. With the high income, lots of medical staff in public hospitals specially the experts, specialists with some certain social popularities went to private hospitals to do the job.

Otherwise, British private hospitals have the problem of high mobility of qualified personnel, and fragile steadiness of doctor team. Some part-time medical workers, especially surgeons and specialists mostly see the patients by telephone pre-appointment. Sometimes it’s hard to be on call.

With the marketization of medical service, the competition is fierce. It is important to carry out some promotions as any other commercial enterprises, or organizations do. Then an appropriate promotion gift is half done of success. Our shaped paper clips would be a perfect choice, especially the body parts paper clips. It also can be divided into different categories according to difference of classifications of hospitals and clinics. For instance, bone paper clips are right for the promotions of orthopedics hospitals or clinics, eye paper clips for ophthalmology hospitals or clinics, foot paper clips for the ones about foot disease and foot healthcare. Besides these shapes, we also have head paper clipsheart paper clipslung paper clipsstomach paper clips, or fetus paper clips. In other word, there should be relevance between the paper clip designs and hospitals’ business to get the best promotional effect.

Some major hospitals, especially of France, imported a lot from us with printed boxes as well as some private clinics or hospitals from other countries. One of reasons that these shaped paper clips are favorable is, theseorgan paper clips have multiple uses:

First, they are terrific for the paper work of offices, bookstores, libraries and any other organizations about books and papers as creative stationery and decorative bookmarks. They have practicality! They don’t like that kind of conventional promotional material such as flyers which are usually ended at trash can before tossing away without a glance.

Second, they are perfect promotional gifts for any of the promotions, events held by hospitals or clinics in daily time or on holidays. They are creative on design, controllable on budget, and impressive and calculable on effect. So they are the best creative gifts for patients, visitors, clients to show affection.

Third, we also provide custom paper clips in different shapes, sizes and optional colors which are especially an impact to receivers. It would be a brilliant way to show the individuality, uniqueness of your business, getting your ideas across by making logo paper clips in the shapes of your products, your logos to impress people, draw attention and promote the visibility.

 So, want to get a solution for your own? Just go contacting us now!

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